Product designer with real care for detail
I'm Roser, a Valencian Digital Product Designer. I design experiences with real care for detail, balancing the needs of the user with the business and the strategy behind them.
I'm a Senior Product Designer at Datamaran, an AI-powered ESG and risk intelligence platform, where I help shape the product vision and design language. Before that, at Factorial, I worked across different teams, Finance, Accounting and Payroll, on adoption projects, brand-new products and features used by thousands of people. Earlier, I was at a smaller startup in Valencia, part of the Lanzadera accelerator, and before that I worked as a researcher and as an entrepreneur.
I also build my own products, like Vega and Kalos, using AI to move from idea to product faster. I care about design that solves real problems, feels effortless and lasts.
My perspective as a designer doesn't only come from the companies I've worked at — it's shaped by everything around me: architecture, travel, photography, sociology and cooking. I grew up surrounded by paella, and I think good design and a good meal have a lot in common: both take intention and care.
Experience
- DatamaranSenior Product DesignerAug 2024 — Present
- Factorial HRSenior Product DesignerSept 2021 — Aug 2024
- DesignableProduct DesignerJun 2020 — Oct 2021
- Big Little SchoolService DesignerSept 2018 — Sept 2020
- Universidad Politécnica de MadridPre-doctoral ResearcherSept 2016 — Feb 2018
Education
- MemoriselyAI Design, AI Code, Design SystemsMar 2024 — Jun 2024
- LA NAVE NODRIZAData Driven Design2022
- Instituto TramontanaInteraction Design, Digital Product Design2020 — 2021
- PossoInteraction Design2019
- Universidad Politécnica de MadridMaster's in Social Science Research2017 — 2018
- Universidad Católica de ValenciaBachelor's in Humanities2010 — 2014
My toolset across design and product
The tools I reach for every day, from the first sketch to a shipped product.